The Kardashian empire grows: cooperation with Nicole by OPI

Kim, Khloe & Kourtney Kardashian.

They have their own DASH boutiques and jewelry collections and are the faces of everything from liquor to (oh sweet irony) diet products and sport shoes. The Kardashians are true entrepeneurs and grabbed the opportunity to cooperate with Nicole by OPI, when it presented itself. Khloe and Kourtney have co-designed a nail polish line that consists of 14 colours, aptly named Kardashian Kolors. The two sisters presented the line last Monday in New York. Completely in line with the witty names that all OPI nail polishes have, the sisters came up with cute names like 'Kim-pletely In Love' and 'Sealed With a Kris' - in honour of their mom Kris Jenner. 

The Executive VP and Artistic Director of Nicole by OPI, Suzi Weiss-Fischmann, said that "we are so excited to work with everyone's favourite tv family - the Kardashians - to share a diverse collection of fashion-forward shades." Unfortunately, not everyone is as enthusiastic about the collaboration as Weiss-Fischmann, OPI fans have left messages on the OPI Facebook page saying, "not a fan of the Kardashian brand and I have always regarded OPI as a higher end brand," and, "using the Kardashian name almost cheapens it, but to each his own." Ouch, that hurts...

Gisele Bündchen's line for C&A revealed.

Behind the scenes: Gisele Bündchen for C&A   © C&A

Supermodel and Victoria's Angel, Gisele Bündchen has launched her second line for C&A. The company has shops in Europe and Gisele's native, Brazil. The won't-break-the-bank line is designed by Gisele herself and is inspired by her own lifestyle. There are some more formal pieces, but the main focus is on casual wear.

Gisele blogged about the collaboration, writing "C&A invited me to create a collection that has my signature personal style. It was really cool being involved in the design side of the fashion business. It is more fun to be a part of the process and not just a model. My goal with the collection is for it to look fashionable and be super comfy." I'm sure that her line will be a huge hit!